Press Release Services
Get your news in front of journalists and readers with press releases and digital PR that build credibility and authority.
- Journalist-ready writing
- Targeted distribution
- Coverage reports
Plan Your PR Campaign
Tell us about your news or announcement. We reply within one business day.
Digital PR Services That Build Credibility
Media coverage tells customers, investors and search engines that your business is worth paying attention to. But journalists receive countless pitches every day, and most press releases are ignored. Our press release services help your news stand out. We find the strongest angle in your story, write releases in a clear journalistic style and distribute them to relevant media, publications and newswires. Alongside releases, we pitch journalists directly with data, expert commentary and story ideas that earn genuine coverage. The result is more visibility, trusted backlinks, branded searches and mentions that strengthen your reputation on Google and in AI search.
Types of PR Solutions We Offer
PR Strategy & Consulting
We identify newsworthy angles in your launches, milestones and data, then plan announcements, target media and timing so your story reaches the right audience.
Press Release Writing
Our writers create clear, compelling releases with strong headlines, quotes and key facts, formatted the way journalists prefer, so your news is easy to cover.
Press Release Distribution
Our press release distribution services send your announcement to relevant news outlets, industry publications and newswires, targeting the media your customers read.
Journalist Outreach & Pitching
We pitch tailored story ideas, data and expert commentary directly to journalists and editors, aiming for earned editorial coverage rather than paid placements.
Thought Leadership & Founder PR
We position your founders and experts as trusted voices through interviews, guest articles, expert quotes and features in relevant publications.
Coverage Monitoring & Reporting
We track every placement, mention and backlink, then share a clear report showing where your story appeared and the results it generated.
Benefits of Professional PR
Instant Credibility
Coverage on respected publications builds trust with customers, partners and investors.
High-Authority Backlinks
Links from news websites strengthen your domain authority and SEO rankings.
Increased Brand Searches
Media exposure drives more people to search for your brand name on Google.
AI Search Mentions
Trusted news coverage helps AI tools recognise and cite your business.
Wider Reach
Your story reaches audiences far beyond your own website and social channels.
Thought Leadership
Expert commentary positions your team as respected leaders in your industry.
Reusable Social Proof
Use “as featured in” mentions in sales decks, websites and marketing materials.
Share Your Story
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We Build PR Campaigns That Excel in Every Aspect
Newsworthy Angles
Stories shaped around what journalists and readers genuinely care about.
Journalist-Ready Writing
Clear headlines, facts and quotes that make coverage easy.
Targeted Media Lists
Outlets chosen for relevance to your audience and industry.
SEO-Friendly Releases
Keyword-aware headlines and links that support search visibility.
Transparent Placements
Clear separation between earned coverage and sponsored features.
Our Team in Action for PR
PR Strategist
Finds newsworthy angles and plans media campaigns.
PR Writers
Craft press releases, pitches and expert articles.
Media Relations Specialist
Builds journalist relationships and pitches your stories.
Distribution Coordinator
Manages newswires, media lists and release timing.
Coverage Analyst
Tracks placements, mentions, backlinks and campaign results.
Our PR Process
Discovery
We learn about your news, goals, audience and key messages.
Angle & Planning
We find the strongest story angle and plan media targets and timing.
Writing & Approval
We write the release or pitch and refine it with your feedback.
Distribution & Pitching
We distribute to newswires and pitch relevant journalists directly.
Follow-Up
We follow up with media, answer questions and provide assets.
Reporting
We share every placement, mention and backlink in a clear report.
Why Choose CasaScale as Your PR Agency
Good PR combines a strong story with the right media and honest expectations. CasaScale finds the angle journalists care about, writes releases that are easy to cover and targets publications your customers actually read. Our press release services include strategy, writing, distribution, journalist pitching and coverage reporting. We always tell you upfront which placements are earned and which are sponsored. Because we also offer SEO and AI search optimisation, every piece of coverage is used to strengthen your search visibility too.
Frequently Asked Questions
What are press release services?
They help businesses announce news to the media and the public. This includes finding a newsworthy angle, writing the press release, creating media lists, distributing to newswires and publications, pitching journalists, following up and reporting on coverage. Done well, press releases generate media mentions, backlinks, brand searches and credibility for your business.
What are the 5 stages of a PR campaign?
The five main stages are research, planning, content creation, outreach and measurement. Research finds your newsworthy angle and target media. Planning sets timing, messages and goals. Content creation produces the press release, pitches and assets. Outreach distributes the release and pitches journalists. Measurement tracks coverage, backlinks and impact on traffic and brand searches.
What does a PR agency do?
A PR agency manages how your business is presented in the media. It identifies stories, writes press releases and pitches, builds relationships with journalists, distributes announcements, positions your experts as industry voices and monitors coverage. A good agency also handles sensitive communication carefully and is transparent about which placements are earned and which are paid.
What is the purpose of a press release?
The purpose of digital PR services is to earn attention and trust from media, customers and search engines. A press release shares your news in a format journalists can easily use, increasing the chance of coverage. That coverage builds credibility, sends referral traffic, earns high-authority backlinks and strengthens how Google and AI tools see your brand.
How long does a PR campaign take to show results?
Writing and approving a press release usually takes 2–3 working days. Press release distribution services can place your news on partner sites within days, while earned editorial coverage depends on journalists’ schedules and may take a few weeks. SEO and brand search benefits typically build over the following months.
How do I choose the best PR agency?
The right partner depends on your goals and industry, so compare agencies on media relationships, writing quality, transparency about placements and real coverage examples. CasaScale is an experienced team offering press release writing, distribution, journalist pitching and founder PR. Book a free consultation to discuss your news and see whether we are the right fit.
Have News Worth Sharing?
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